FRAMING STORE

Wooden angled framing, white reapers, subtle grey tones and bold art frames; the Framebazaar store in Mumbai by KSD Studio is all about the luxe merged with raw minimalism. With a pared-back aesthetic, the store exudes an art gallery-like quality enwrapping the brand ethos.

The 750-square-foot boutique space evokes a sense of indulgence in the world of captured and curated memories. This is achieved by an open plan that reflects the process of framing and customisation for an immersive retail experience. Right at the entrance, the juxtaposition of the wooden battens and the reapers adds drama as the backdrop for the art frames. A custom-made central work table creates a moment of pause. To blend the core functionality with the aesthetics, the walls stay simple while the art frames shine. Extensive use of wooden rafters in the ceiling and walls amps up a sense of frame and angle to the linear space. Certain walls are highlighted with an art frame to give an idea of how the product adds a punch to a space.